Longtime south Tempe resident Pam
Goronkin is president and executive
director of Downtown Tempe Community
Inc. and a former Tempe City Council
member. In the following commentary,
she discusses the state of Tempe’s
downtown and the benefits that can
come from its continuing growth.
As
Tempe’s downtown has exploded as
both a tourist destination and a
major revenue generator for the
entire city, critics have worried
that the Mill Avenue District is, or
ultimately will be, full of
"cookie-cutter” buildings and
"big-box” stores.
In
fact, Mill Avenue and the
development going on near Tempe Town
Lake boast a breadth of dining,
shopping and entertainment
possibilities, as well as a
diversity of architecture that
ranges from historic to modern.
Among the examples are such
award-winning buildings as Hayden
Ferry Lakeside and Studios 5C, as
well as others.
I
predict other potential award
winners among those now under
development — maybe Tempe Transit
Center, which, in addition to its
unique design, is a pace-setting
“green” development, or the
spectacular Tempe Center for the
Arts. This type of recognition not
only rewards innovation but
reinforces our sense of community
pride.
As
for now, Mill Avenue District and
Tempe Town Lake are enjoying
unprecedented growth. People want to
office here, visit here and live
here.
So
why should this matter to Tempe
residents? On any given day or
evening, there are 3,000 to 5,000
people on the streets of Mill Avenue
District, spending money in shops,
restaurants and service and
technology businesses, more than 75
percent of which are locally owned.
Office space is scarce because
downtown Tempe is where
creative-class businesses want to
locate; their people like it here —
and they spend money here. Some of
them, very soon, will even live
here. They like to hike to the top
of Hayden Butte, attend cultural
events at Gammage Auditorium and
enjoy ASU collegiate sports. They
also appreciate the “realness” of
our urban lifestyle, where there is
always something interesting to do —
all without having to get in a car.
Tourists also love the Mill Avenue
District and Tempe Town Lake. In
fact, Tempe's hotels in the Mill
Avenue District have the highest
occupancy rates in the region.
People like to come to Tempe and
Mill Avenue District because it is
fun, unique, funky, diverse,
interesting and walkable.
Several additional hotel projects,
including the exclusive Le Meridien
on Tempe Town Lake, are in
development because of this demand.
Large numbers of people spending
their money in downtown contributes
to a sustainable economy and
amenities for residents in Tempe.
How? Fifty percent of the city's
general fund budget — money that
pays for police and fire protection,
street maintenance, parks, community
centers and other resident services
— comes from sales tax revenue.
This
is one of the reasons that other
regional cities envy Tempe its
downtown. Lots of sales tax is
generated by the businesses in Mill
Avenue District, reducing the tax
burden for residents throughout
Tempe and continuing to make
possible the quality of life Tempe
residents have come to expect.
New
residents moving into the
condominiums in Mill Avenue District
and along Tempe Town Lake will also
spend their money here. Ka-ching! More
money for the city to spend in our
neighborhoods, yours and mine.
If
this emerging urban lifestyle
doesn’t quite fit your needs or
interests, that’s OK, too. Tempe
remains a community with wide appeal
and diversity, and the economic
impact of its downtown growth will
simply help to reinforce the quality
of life we all expect and enjoy.
Finally, let me assure you that we
have no intention of destroying the
cozy human-scale historic core of
Mill Avenue District. It is one of
the distinctive and authentic parts
of our city that draws people here,
whether they work here, spend their
vacation or conference time here, or
live here.
Contemporary development and
historic features of a community can
live in harmony, and the city and
Downtown Tempe Community work in
harmony to develop design standards
for Mill Avenue District and Tempe
Town lake that respect this goal.
It
doesn't have to be either/or; we can
have both. And the residents of
Tempe will benefit through enhanced
sales tax revenue and community
pride in our award-winning new
growth juxtaposed against our
historic charm and authenticity.