Hardly
a day goes by that we aren’t
painfully reminded of the state of
our local, national and global
economy.
We
dread each new day’s revelations and
delight, at least momentarily, when
a piece of good news creeps onto the
front pages.
That’s
why we decided several weeks ago to
begin looking for Kyrene Corridor
businesses whose owners envision an
inevitable return to economic
stability, and have demonstrated
their confidence in tangible ways.
These
are the people—many of whom are
already investing in the future—that
we’ll be profiling in this and
coming issues.
From
such obvious enterprises as real
estate and automobile sales to the
operators of small, independent
businesses, a noticeable spark of
optimism seems to be catching hold.
Chapman Automotive Group, owners of
a number of successful dealerships
Valley-wide, has announced plans to
open a BMW sales center near Ray
Road and 56th Street.
ReMax
Achievers, one of the area’s
longtime real-estate brokerages, has
opened a huge new office complex to
house potentially hundreds of
Realtors.
Small
businesses like Bunna Coffee and
Putsy’s Chicken & Steak, have moved
ahead aggressively with plans to add
or expand—Bunna with a weekend
brunch to accommodate a growing
clientele, Putsy’s with the plan to
launch a third new location near the
ASU campus (a second, spin-off site,
Silver Mine Subs, opened two weeks
ago in the Home Depot center at
Warner and Kyrene roads).
Perhaps it is in real estate where
economic conditions seem to be
generating the greatest wave of new
interest.
“Right
now, there are exceptional buying
opportunities for homebuyers,” says
Jeff Lucas, broker for the
long-established Lucas Realty firm
that recently linked its ERA
affiliation with East Coast
brokerage Hunt Realty.
Although sales are admittedly down
and inventory is up, Lucas says the
arrival of the traditionally active
spring real estate season “should
bring a bump in sales from March
through mid- to the end of June.”
Lucas
also notes that, while homesellers
typically are taking less for their
properties than they did 2-3 years
ago, they’re getting substantial
price reductions on the next home
they buy.
“If
the seller is moving up in price
(for the next home), they’re likely
to get a better discount than what
they gave up on the one they sold.”
His
view of the future is no less
optimistic.
“The
strength of our real estate market
lies in a very balanced economy in
terms of our vibrant business
sector,” he said.
“Additionally, we continue to have
very strong net in-migration, which
is building the population base and
bringing homebuyers into the market.
“We’re
going to get through this (economic
downturn) at a much more rapid pace
than cities in other parts of the
country that don’t have all the
assets and resources we do.”
Kris Cartwright, one of the
group of ReMax Achievers Realtors
who has relocated to the new ReMax
complex, says the sprawling facility
just off Chandler Boulevard has
created new excitement among those
who have made the move.
"This
market is again allowing first-time
homebuyers the opportunity to get
into an affordable home,” said
Cartwright.
“In
Economics it’s called
the trickle-down theory but this is
more of a ‘trickle-up’ theory, as
the lower-end homes
sell, which stimulates the market
for larger homes.
“I’m very
excited about the movement in the
$150,000-$250,000 price range, and
I’m starting to see movement in the
next price level up as well.
“Today’s
home sellers cannot look at what
things sold for 2-3 years ago; they
have to compare what their home can
sell for today and what a great deal
they get when purchasing their new
home.”
Cartwright said the changing market
requires real estate agents to be
innovative in their use of
technology and to look for ways to
market themselves and the homes they
have listed.
Marketing
gets the client’s property in front
of potential buyers and motivates
them to take action by using their
computer to
search for additional information,
she said
“Today’s
buyers are doing a lot of research
on their own, and we have to
understand how to use the
Internet to our advantage.
“Our new
ReMax office has large, flat-screen
monitors in each conference room
that allow us to showcase properties
to our potential buyers prior
to driving out to actually look at
homes.
“It
helps buyers to narrow down the
properties they really want to spend
time visiting in person,” she said.
Like
many others, Cindy Dach of
Changing Hands Bookstore remains
upbeat about Tempe.
“Google just moved here, Arizona
State University is growing upward,
young people are coming here because
it’s affordable and businesses see
nothing but opportunity.”
Dach
added that Tempe is not a
one-industry town, is well
diversified and, unlike some other
parts of the Valley, is in a unique
position.
Recent
housing statistics support Dach’s
observation. Tempe has the lowest
foreclosure rate in the Phoenix
metropolitan area (2.8 per 1,000
people) and home values have
remained relatively stable.
Tim
Vasquez, owner of the Someburros
restaurant chain, is so optimistic
about the future he just opened
another location in Chandler.
“People still like to eat out and
don’t have a lot of time. They make
adjustments. We offer high quality
fast Mexican food that is
inexpensive. When people cut back on
eating out, (it relates to) eating
out at expensive restaurants.”
Matt Henneberger, one of seven
investor-owners of Putsy’s, shares
the same positive outlook for the
future.
He
says his company’s location on
Warner Road next to Picazzo’s has
experienced five successful months
following its opening by offering
restaurant-quality food at a low
price-point, noting that times
require paying close attention to
the issues of quality and
affordability.
For
business owners looking for guidance
in the face of current economic
conditions, noted author Bill
McKibben will be at Changing
Hands at 7 p.m. Tuesday, March 25.
McKibben visualizes a future in
which local businesses compete more
effectively with big-box retailers,
at the same time build strength of
the local community and enable a
greater potential for
sustainability.
Be
sure to let us know how your
business is investing in the future;
we’ll use selected details in
forthcoming issues.